+ COGHLAN'S REBRAND

Group school project revisited and completed Spring 2016

During a collaborative group project class, we were tasked with finding a packaging problem, addressing areas of improvement and creating a solution. My group decided to rebrand and reposition Coghlan's Outdoor brand to help them perform better in a growing outdoor market. After the semester ended, I revisited this project to create packaging that was truly recyclable and made from a single piece of material.